[masterslider id=”138″]

The artist behind Unhada, Jocelyn Prestia, loves to tell a story! Her jewelry brand is the result of combining her first love of storytelling, with her more recently acquired love of gemstones. Through her designs, Jocelyn explores fairy tale themes and draws inspiration from the rich history of jewelry design, resulting in jewelry that feels like a flight into fantasy. Jocelyn joined the JA New York family in 2015, as a designer within the New Designer Gallery, where she took home the prestigious honor of the Mort Abelson Designer of the Year Award. We couldn’t be more thrilled to continue to watch the evolution of her brand over the years, while also watching our “Unhada wish list” get longer!

JA New York: 5 words that best describe your brand DNA? 

Jocelyn Prestia: UNIQUE,  MODERN FANTASY,  DETAILED, STORY-DRIVEN..

JA New York: What’s your trade show uniform?

JP: Hmm….I don’t really have a uniform. A whimsical dress I suppose…I’d like to look like a gorgeous fairy queen!

JA New York: Go-to news source?

JP: I don’t engage in the news. My husband is my source as he filters…otherwise I’d say NPR.

JA New York: Guilty pleasure?

JP: Chocolate and Porter Beer! (The scene in Being Julia comes to mind now…)

JA New York: Tech must-have? 

JP: I’m like an 80 year old…

JA New York: Favorite Cities?

JP: Barcelona, Kyoto, Ubud

JA New York: Your most prized possession?

JP: Do I have to pick one? My children and my ring collection. 

JA New York: If you had a Super Power it would be….?

JP: To duplicate myself!!!!!!

JA New York: You have a one-way ticket, you’re going…?

JP: Puerto Vallarta, baby!!!

JA New York: Won’t leave home without ________.

JP: My phone!

JA New York: Dream celebrity client?

JP: Kirsten Dunst or Meryl Streep!

Registration for JA New York Spring is now open! Use this link to register to attend. Your JA New York badge will also give you access to MJSA Expo and the Antique Watch and Jewelry Show, LUEUR, which are co-located at the Javits Center.