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When Loren Teetelli, the designer behind jewelry brand Loren Nicole, stepped before the panel at this past show’s rendition of The Big Pitch, there was an audible gasp from the panelists. Loren’s work is visually stunning, to be sure, but what the group was marveling over was the complexity of her craftsmanship. With a combined knowledge of hundreds of years, those panelists immediately grasped the enormity of Loren’s design process, and their biggest consideration was how she can effectively convey this to future collectors of her work. Loren employs ancient jewelry techniques that few metalsmiths use today, probably because, in Loren’s own words, her designs take the form of reality through a process of “patience and precision.”

JA New York: 5 words that best describe your brand DNA? 

Loren Teetelli from Loren Nicole: Craftsmanship, elegance, tradition, texture, simplicity

 JA New York: What’s your trade show uniform? 

LT: This was our first show! I think a pair of vans or comfortable wedges will become a go-to.  

JA New York: Go-to news source? 

LT: WNYC. I don’t live in New York anymore, but I can’t focus without their programs playing in the background. 

JA New York: Guilty pleasure? 

LT: Marshmallows

JA New York: Tech must-have? 

LT: Pen and paper

JA New York: Favorite Cities? 

LT: Burlington, VT, Boston, St. John USVI

JA New York: Your most prized possession? 

LT: I’m a collector and previously an archaeologist, so I tend to form strong bonds to objects, but one piece that continually makes me smile is a minimalist painting of the ocean by a Thai artist that stopped me in my tracks while walking around Bali a few years ago. 

JA New York: If you had a Super Power it would be….?

LT: Super Strength

JA New York: You have a one-way ticket, you’re going…? 

LT: Maldives

JA New York: Won’t leave home without ________?

LT: HyrdroPeptide face serums, they are so refreshing!

JA New York: Dream celebrity client? 

LT: Julie Andrews