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Jeff Feero, Managing Director of Alex Sepkus:
25 years later…we look at these pictures and see it was just the three of us making a go of it. The JA show staff–Judy, Mort and many others–were so kind to us to show us the ropes. I came from retail with no trade show experience, and Alex had only been in the US for 5 years. We had no clue what we were doing!
The format of the new designer section put the best eyes on Alex’s work for those 4 days, and Alex winning the new designer of the year gave us editorial exposure all around. Audrey Bromstead of JQ Magazine really gave us the most heart felt article that had the phones ringing from stores that had not even attended the show. Of the first 20 stores we met at JA in 1993 we still have a close relationship with 15 of them,
I would sum up JA 1993 and simply call it “Alex Sepkus’s Big Break.”
It pleases me to go see the new talent every year and know exactly how they are feeling with that soup of fear, hunger, excitement and anticipation!
The JA New York Summer Show is taking place July 23-25th at the Jacob K. Javits Center. Click here to register to attend!