While the retailers who attend our shows cater to different customers in different markets, some of their needs are universal. Classic, diamond jewelry and accessibly priced fashion jewelry and gifts are always in high demand, no matter the size or location of a fine jewelry retail store.

The two companies featured in this month’s Company Spotlight satisfy both of those needs. Zina Sterling has been designing on-trend jewelry and bespoke pieces for over 30 years. With pieces that range in price points, but never vary in their commitment to high-quality craftsmanship, Zina Sterling offers retailers the opportunity to shop existing collections, or create custom-made jewelry and gifts. Beny Sofer is a go-to destination for anyone who wants to fill their cases with traditional diamond jewelry that never goes out of style. The company also has a tremendous inventory of loose diamonds, and their 24/7 online access coupled with their excellent customer service can help retailers keep their customers happy, and effortlessly close sales.