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With two flagship stores–in Brooklyn, NY and Deal, NJ–The Yellow Door maintains a level of small town, concierge customer service that’s difficult to come by these days! Under the astute tutelage of its second-generation owner, Luna Zemmol, the stores have continued to expand and evolve ensuring The Yellow Doors’ status as destination venues, both in their bricks and mortar locations and online. Previously the senior buyer for jewelry, Luna’s love of jewelry is evident in the prolific range of jewelry the stores carry, which offers the perfect complement to the stores’ expansive homeware and gift departments.
JA New York: Facebook or Instagram?
Luna Zemmol: Instagram
JA New York: Favorite gemstone?
LZ: Emerald-cut diamonds
JA New York: What’s your retail mantra?
LZ: Rapid re-orders–if it sells quickly, get it again!
JA New York: Dream celebrity client?
LZ: Joan Rivers
JA New York: Guilty pleasure?
LZ: Two slices of pizza and a diet coke
JA New York: Favorite holiday?
LZ: Passover- I love the hustle and bustle of cleaning and getting ready for this 8 day holiday- it’s an important holiday for gift- giving in our stores.
JA New York: Music you play in your store?
LZ: Sinatra, Mo-town and love songs. It’s fun to see customers hum and sing along while they shop.
JA New York: Music you play in your car/home?
LZ: Springsteen, Studio 54 and Howard Stern interviews.
JA New York: If you had a Super Power it would be…?
LZ: The ability to fly over traffic
JA New York: Your most prized possession?
LZ: My mother’s jewelry
JA New York: Go-to news source?
LZ: WNYC radio