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Firth Jewelers is a third-generation business that’s been keeping the Niagara Falls area sparkling since 1946.

JA New York: Facebook or Instagram?   

Mike Firth: Facebook!

JA New York: Favorite gemstone?      

MF: Alexandrite (I feel it’s a person prerogative to “change” their mind!)

JA New York: What’s your retail mantra?      

MF: “Every customer deserves to see your best and be treated the best!”

JA New York: Dream celebrity client?    

MF: Lady Gaga

JA New York: Guilty pleasure?

MF: The Theater

JA New York: Favorite holiday?   

MF: Thanksgiving! So much to be thankful for! Oh, and my birthday! So much to be thankful for!

JA New York: Music you play in your store?     

MF: From Adele to ZZ Top and everything in between!

JA New York: Music you play in your car/home? 

MF: Broadway Show Tunes. I would play it 525,600 minutes!

JA New York: If you had a Super Power it would be…?  

MF: The power to heal.

JA New York: Your most prized possession?

MF: “Possession/Love.”  My 80 year old Mother who loves unconditionally and still irons my shirts before work!

The JA New York Spring show is taking place March 10-12 at the Jacob Javits Center. For more information and to register to attend, please click here.