Designer Noor Shamma developed a passion for jewelry and all things beautiful at a young age. She utilizes unique patterns and minimalist motifs to express the inspirational concepts of diversity and unity. Committed to protecting the planet, Noor uses only fairmined gold and responsibly sourced diamonds throughout her collection, which is lovingly crafted by hand in New York City.

JA New York: 5 words that best describe your brand DNA?

Noor Shamma: Sustainable. Consequential. Free-spirited. Geometric. Bold.

JA New York: What’s your trade show uniform?

NS: Comfortable.

JA New York: Go-to news source?

NS: HuffPost.

JA New York: Guilty pleasure?

NS: Lollipops and gummy bears.

JA New York: Tech must-have?

NS: iPhone and portable charger!

JA New York: Favorite Cities?

NS: Paris. New York. Athens.

JA New York: Your most prized possession?

NS: Passion and compassion.

JA New York: If you had a Super Power it would be….?

NS: To heal living beings.

JA New York: You have a one-way ticket, you’re going…? 

NS: …somewhere by the sea.

JA New York: Won’t leave home without _____________?

NS: Earrings! iPhone, portable charger and wallet.

JA New York: Dream celebrity client?

NS: Gigi and Bella Hadid, Rihanna, Victoria Beckham.

The JA New York Show is taking place August 11-14 at the Jacob Javits Center. Register now and gain access to both JA New York and NY NOW!