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Lika Behar‘s rich, bold designs give a warm, Byzantine influence to the JA New York Show floor. And whether it’s on set-up day, or throughout the show days, we can always count on Lika herself to be one of the most stylish women in the room! For this month’s brand profile, we got a hint as to how she always looks so elegant and refreshed, and found out about her penchant for champagne.

JA New York: 5 words that best describe your brand DNA?

Lika Behar: Feminine, unique, innovative, casual, comfortable

JA New York: What’s your trade show uniform?

LB: Navy blue loose fitting but fun looking dress with cowboy boots (more comfortable than sneakers if you get good ones!)

JA New York: Go-to news source?

LB: CNN, Bloomberg

JA New York: Guilty pleasure?

LB: Champagne or vodka

JA New York: Tech must-have?

LB: Mirosoft Surface pro 4

JA New York: Favorite Cities?

LB: New York, Istanbul, Paris,Taormina, Bodrum, in that order

JA New York: Your most prized possession?

LB: My Family

JA New York: If you had a Super Power it would be….?

LB: I would make sure nobody would be sick or poor

JA New York: You have a one-way ticket, you’re going…?

LB: Someplace near the water and olive trees.

JA New York: Won’t leave home without ______?

LB: My smart phone (duh!)

JA New York: Dream celebrity client?

LB: Christiane Amanpour. I would love to make her chunky gold hoops and a killer gold necklace.  I enjoy working with bright women and find them very inspiring.