Depending on whom you ask, Valentine’s Day is either the second or third biggest jewelry shopping holiday of the year. And that’s not surprising! The intrinsic value of precious metals and gemstones coupled with its permanence make it the perfect way to commemorate a lifelong love. And symbols of love can be bold or subtle, overt or veiled, allowing gift givers a variety of ways of expressing their specific sentiment. Through choices of color, design, form and function, jewelry can be an intimate representation of one’s true feelings and the type of public display of affection that everyone can embrace.

Of course, hearts are an obvious choice for Valentine’s Day gift giving, and when impeccably crafted utilizing fine materials, hearts can be a stylish statement throughout the year. Other meaningful themes can also be demonstrative of one’s knowledge of their familiar. Whether the symbol of infinity or a spiritual talisman representing one’s beliefs, when rendered in fine jewelry, the mystical can become magical, speaking to the intimate confines of one’s own heart.

Color is also a powerful form of personal expression, and tones of pink and red are exceptional means of showcasing romantic devotion. Rose quarts, garnet, pink sapphires, pink tourmalines and rubies, as well as enamel, cover a spectrum of pinks and reds and offer varying levels of saturation and a wide range of price points. From chunky gold links paired with pink enamel to a “tennis necklace” crafted in faceted rubies, JA New York designers, brands and manufacturers offer pieces that proudly proclaim feelings of love, on Valentine’s Day and all the other days of the year.