Established in 1993 by Shy Dayan, Shy Creation’s momentum and reputation for creating fun, elegant and chic jewelry continues to build under the direction of Shy and his siblings, David and Kathy Dayan. Shy has had a lifelong passion for jewelry design. Beginning his career as a master jeweler, he honed his experience creating exquisite, statement pieces utilizing rare and unique gemstones. By incorporating his dedication to impeccable craftsmanship into fresh and wearable designs, Shy has distinguished Shy Creation as a go-to for every day luxuries.
Based in Los Angeles, California, Shy Creation jewelry embraces the same values as the women they design for—beauty, quality and self-expression. Their meticulous attention to detail and quality craftsmanship is evident in each of their prolific collections. Many of their pieces are inspired by ancient civilizations dating back thousands of years, interpreted through a lense of modernity that appeals to today’s fashionable, contemporary woman.
The dynamic in this family-run business is a careful balance of energies that results in a unified and positive outlook throughout the company. With David at the helm as CEO, Shy the company’s creative heart, and Kathy’s unique eye and keen sense of fashion at work in her position as Creative Director, all members of the team are committed to providing their extensive client-based with exceptional customer service. A member of the Responsible Jewelry Council (RJP), the company is dedicated to implementing ethical and sustainable practices throughout all facets of its business, from supply to finished product, ensuring collectors of their work can feel good about how good they look.





