Drawing inspiration from Hellenic, Roman and Ottoman Empires, 3^rd generation jeweler, Norman Covan, designs exquisite jewelry with an impeccable eye for quality. Norman began his journey in the industry on the bench as a young apprentice diamond setter. His natural expertise and eye for beauty was immediately apparent, which resulted in an influx of demand for his talents. As his career began to flourish, he moved from his native Istanbul, Turkey to the fashion capital of the world, Paris, France, where he made a name for himself in the European market. He later moved on to Los Angeles, where, in 1995, he established Norman Covan Diamond Jewelry.  

Norman takes a hands-on approach to all aspects of his business, ensuring that every touchpoint of the brand embodies uncompromising quality. His demand for excellence in setting style, artistic concept and superior craftsmanship is evident throughout his prolific collections, which has earned him a loyal following of clients and collectors. Norman’s jewelry is unique and timeless, with pieces that are perfect for making women feel beautiful every day, and pieces that beautifully commemorate some of life’s biggest moments and milestones. All of his work is heirloom worthy and is intended to be passed down through generations.

Today Norman is joined in the business by his daughter Lara, who shares her father’s passion for design, quality and timeless fashion for which their jewelry is famous. Born and raised in Los Angeles, Lara crew up in the family business. She graduated from the University of California, Santa Barbara with a B. A. in Film and Media Studies before joining the family’s design house full time. When asked how she feels about representing the fourth generation of this family-owned business she said, “The Covan aesthetic is something special and unique. My father has an understanding of jewelry that goes back to the core of jewelry design. I cannot begin to express my gratitude in having him as my mentor and allowing me to learn in depth about his craft and inheriting his eye for design.”