The universal appeal of chains as a form of adornment dates back to 2500 BC, when the ancient Egyptians began threading together gold and silver from which they dangled pendants. By 300 BC, the Greeks were tapping into their abundance of gold to create chains, and soon the elite upper class were all decked out in lavish jewelry with gemstones. Walk through any museum gallery and you’ll see the commonality in portraits of royalty from across the globe—they all wore chains. As evident when looking at the pages of any glossy magazine, chains are always in style.

Since it was founded in 1978, Royal Chain has been a vanguard in the chain business. While their beginnings were humble, they are now considered the industry’s leading designer, manufacturer and importer of precious and alternative metal jewelry. Their prolific collections include a diverse showcase of gold and silver essentials, along with a wide array of fashion pieces. The company is also parent to designer line, Phillip Gavriel, which boasts beautifully executed silhouettes in sterling silver, 18k gold and precious stones. From “Miami Cuban Chains” to paperclip chains and elegant pendants, the brand has something to suit any style sensibility.

The company was originally established by Paul Maroof, who is intimately involved in all aspects of Royal Chain Group. He is joined by his son and daughter, who work diligently by his side to run, develop and grow the brand. The company’s commitment to customer service is paramount to their brand DNA, and their representatives cheerfully accommodate every request with care, courtesy and professionalism. A member in good standing with The Responsible Jewellery Council (RJC), Royal Chain believes in promoting trust in the global fine jewelry market. To that end, they have created a Code of Practice (COP) that defines a standard throughout the Diamond and Gold Jewellery supply chain of responsible ethical, social and environmental practices applicable to all RJC members.