Founded by father/son duo, Ashvin Surendrabhai and Rahul Ashvinbhai, Prayicous Jewels is a collective family effort and is representative of their ever-growing love for their craft and family. Established in 1995, the company began on a smaller scale before expanding into a showroom in 2018. In a short span of time, the company has built a large roster of loyal clients in both India and abroad.

Praycious Jewels offers a large collection of jewelry styles. Showcasing colors of royal lineage with hints of modernity, the intricate craftsmanship of their work results in dramatic and exceptional designs. Trust and integrity are integral to the brand’s ethos, and they always insist on using certified diamonds in the creation of their pieces, and also offer the opportunity for a client to customize gold purity and diamond color and clarity to suit their specifications.

Each member of the Praycious Jewels team is a vital part of the organization. From the brand’s designer, Habib Shaikh, who also works with clients on translating their vision into bespoke pieces, to their sales associates and marketing team, the company is committed to providing an exceptional client experience in all areas of their business.

Located in Navsari in Gujarat, India, a representative of Praycious Jewels is joining the JA New York Summer show’s New Designer Gallery (NDG).