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Suri Tree, also known as S.Tree, is the vibrant jewelry portfolio of designer Jeong Soon Hee. Her appreciation for fine jewelry began in a small Seoul, Korea gold and silver store — an experience that later led her to launch and wholesale her own designer collection. With a deep appreciation for beautiful natural colors, we can expect to swoon over open rings, geometric necklaces and delicate pieces that push the envelope while remaining precise and tasteful.
JA New York: My style muse is…?
Jeong Soon Hee: Place where one’s inherent style and color are expressed
JA New York: The difference between style and trend is…
JSH: Elegant and beautiful, and not trendy or seasonal
JA New York: In five words, how would you describe your brand aesthetic?
JSH: One dimensional; Authentic; Sense; Beauty; Charm
JA New York: What are your top 5 studio essentials?
JSH: Sense, Creativity, Skills, Emotion, Pencil
JA New York: I’m always inspired by?
JSH: Everything and every moment
JA New York: What is your favorite piece that you’ve ever designed?
JSH: Tourmaline line, natural coloring without too much glitter