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Creativity, innovation and a commitment to education, honesty and contribution has allowed Continental Diamonds to expand and evolve since 1975. As its head buyer, Helain Pesis, who owns the store along with her husband Jimmy, ensures that she’s offering her loyal clientele the greatest value, as well as the most beautiful selection of jewelry in the Twin Cities’ area of Minnesota. Helain travels internationally throughout the year to attend trade shows, including the JA New York Shows, and she’s adept at spotting trending designs as she hand-selects each piece of jewelry and timepiece to thoughtfully fill her showcases. The company’s dedicated staff, which includes Helain and Jimmy’s niece, nephew and cousin, provides exceptional service throughout every one of their customer’s shopping experiences.

JA New York: Facebook or Instagram?

Helain Pesis: Instagram

JA New York: Favorite gemstone?

HP: Diamond

JA New York: What’s your retail mantra? 

HP: “To create raving fans and lasting memories”

JA New York: Dream celebrity client? 

HP: Paul McCartney

JA New York: Guilty pleasure? 

HP: Sushi

JA New York: Favorite holiday? 

HP: Christmas and Chanukah

JA New York: Music you play in your store?

HP: I leave that to the younger generation, but we use Pandora!!

JA New York: Music you play in your car/home?

HP: Beatles, 60’s and some of my favorite Show Tunes like Hamilton, Kinky Boots ….

JA New York: If you had a Super Power it would be…? 

HP: Time Travel

JA New York: Your most prized possession?

HP: Family and friends

JA New York: Go-to news source?

HP: Do not want to get political!! Newspapers on-line…I subscribe to several.

JA New York Spring is taking place March 10-12 at the Jacob Javits Center, click here to register to attend!