Sophia by Design‘s prolific collections of jewelry are sophisticated, unique and decidedly feminine. The brand is committed to giving women the opportunity to express their individuality through chic, accessibly priced pieces that are both on trend and timeless. Through the leadership of President and Designer Shaul Reznik, Sophia by Design continually pushes the envelop with bold, contemporary pieces that can be seamlessly incorporated into any jewelry collectors’ wardrobe.

JA New York: 5 words that best describe your brand DNA?

Shaul Reznik: Luxurious, Sophisticated, Fashionable, Trend-setting, and always classy!

JA New York: What’s your trade show uniform?

SR: Tailored to perfection.

JA New York: Guilty pleasure?

SR: Chocolate

JA New York: Tech must-have?

SR: iPad

JA New York: Favorite Cities?

SR: Venice, Tel Aviv, Mykonos

JA New York: Your most prized possession?

SR: My family!

JA New York: You have a one-way ticket, you’re going…?

SR: Israel

JA New York: Won’t leave home without _____________?

SR: Cologne

JA New York: Dream celebrity client?

SR: Elton John – shopaholics are always welcome!