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Designer Freida Rothman continually brings an element of contemporary cool to the JA New York Show floor! Her designs are sophisticated and chic, and all touch points of the brand–from the walls of their show booth, to their display elements, to their ever-evolving ad campaigns, to Freida herself–push the envelope of New York City style and elegance. We caught up with Freida to find out how this busy, working mom unwinds, and also discovered that she has a very relatable attachment to her phone!

JA New York: 5 words that best describe your brand DNA?

Freida Rothman: 1. Elegant 2. Sophisticated 3. Timeless 4. Chic 5. Luxe

JA New York: Go-to news source? 

FR: WWD, National Jeweler, and New York Times every morning for industry news.

JA New York: Guilty pleasure? 

FR: A good TV show is always a guilty pleasure — especially being a mother of four, I love spending quality time with my loved ones at home. 

JA New York: Tech must-have?

FR: I can’t go anywhere without my phone. I receive so many e-mails, texts and calls throughout the day and I want to ensure that all messages are answered immediately. 

JA New York: Favorite Cities? 

FR: I travel a lot and love cities that have their own energy (you can feel it in the air)! New York is definitely my favorite and Hong Kong is a close second. 

JA New York: Your most prized possession? 

FR: My family!

JA New York: If you had a Super Power it would be? 

FR: To be able to change the weather. It should always be sunny and warm to make everyone happy!

JA New York: You have a one-way ticket, you’re going…?  

FR: To the Maldives , it looks heavenly! 

JA New York: Won’t leave home without _____________  

FR: My phone.

JA New York: Dream celebrity client? 

FR: Cate Blanchett; she’s a timeless and classic beauty.