Founder of Ethicarat, Komal Patel, established the brand in order to solve a problem. With a background in building products, leading innovations and executive leadership at large tech companies, she also comes from a multi-generational fine jewelry business. She recognized that luxury often comes at the expense of sustainability and personalization, leaving collectors to make sacrifices in finding pieces that reflect their personalities and ethos.

Ethicarat is a blend of Komal’s knowledge of all of these worlds. Using lab grown diamonds and recycled metals, the brand also strategically incorporates AI through their AI-powered designer, Jewelie, which allows her clients the opportunity to play a vital role in creating their own designs, “without compromising their values or the planet.” By incorporating state-of-the-art technology with time-honored, traditional techniques, the company ensures exceptional craftsmanship at all touchpoints of the manufacturing process.