The designer behind Shy Creation, Shy Dayan, is inspired by great civilizations that span back thousands of years, and his jewelry is an expression of his extensive family legacy. He began his career as a master jewelry, transforming exquisite gems into statement making creations, before establishing Shy Creations in 1993. With an innate understanding of the jewelry needs of a modern woman, Shy continually crafts jewelry that is both sophisticated and aspirational, and is an elegant addition to the wardrobe of an active and contemporary woman with discerning taste and style.
The family run operation, which is based in Los Angeles, embraces the same values as the women they design for–beauty, quality and self-expression. All of Shy Creation designs are handset and their meticulous attention to detail and quality craftsmanship is evident in each of their prolific collections. Combining high-luxury with an easy, breezy California vibes, the brand offers pieces that are both heirloom quality and that define cutting edge trends.
From easy-to-wear, diamonds by the yard necklaces, stackable bracelets, necklaces and pendants that beg to be layered, and rings made to be piled on, the brand insists that one never need a reason to treat oneself, “Today is about following your own trends and defining luxury by your own terms,” reads a brand statement. “Make your own rules and embody your brilliance with a touch of Shy.”