Jewelry Logic
Jewelry Logic
Jewelry Studies
Modern Marketing Requires Traditional Focus
Being in the jewelry business today, designers and retailers are starting to face new challenges when it comes to building brands, distribution channels, selling their products and coming out in the black. As one of those professionals, you may think
Jewelry Logic
Jewelry Studies
New Year, New Opportunities For Customer Engagement
An in-depth look at how the jewelry industry should be looking at customer loyalty and social media behavior through the lens of engagement. Do you know what Van Clef & Arpels and Tiffany & Co have in common? Is it the same business trait t
Jewelry Logic
Jewelry Studies
Use Holiday Shipping To Close Jewelry Sales
Free or low cost, hassle free shipping can be the deciding point in luxury or fine jewelry purchases It is the season of giving! According to the National Retail Federation, this past Black Friday, Small Business Saturday and Cyber Monday saw $27.5 b
Jewelry Logic
Jewelry Studies
5 Ways To Merchandise Jewelry Successfully
As a designer or a jeweler, it is quite likely that you believe that each product in your collection stands for itself. Whether it’s a necklace or bracelet, a watch or earrings, the minute a customer sees it online or in-store, you want them to fal
Jewelry Logic
Jewelry Studies
Let the Holiday Selling Season Begin!
[masterslider id=”113″] We just wrapped JA New York Special Delivery at the Javits Center and the energy at the show has us excited for what’s expected to be a robust selling season. The buzz at the event was extremely positive an
Jewelry Logic
Jewelry Studies
Snapchat For Fine Jewelry
How fine jewelers and brands can use Snapchat for customer engagement and loyalty. What started as an app for millennials to send racy “snaps” to each other is now one of the most powerful social media networks for fine jewelers to target a key c