JA New York Press Release
FOR IMMEDIATE RELEASE
Contact: Michelle Orman
(646) 302-5521
JA New York Continues to Add Enhancement to the Upcoming Fall Show
47th Street Extension” to Include Interactive, Experiential Activations
New York, NY—With the Fall edition of the JA New York Show less than two months away, a number of exciting elements are continually being added to augment the event. In addition to the flagship pavilion curated by Jewelers of America and the colored gemstone pavilion being established in conjunction with International Color Gemstone Association (ICA), which were announced last month, show organizers are also delighted to highlight new enhancements to the “47th Street Extension” area of the show. In creating a platform for their partners to showcase their goods, services and expertise to motivated, qualified buyers, these initiatives will add value to all show attendees through education, experiential activations and networking.
“We are proud to have so many advocates that support our commitment to establishing a comprehensive marketplace that enhances the vitality of businesses within our industry,” enthused Matthew Tratner, Group Show Director of JA New York shows. “We are honored to offer mutually beneficial programming for these influencers and thought leaders to showcase their resources and highlight the value they bring to all of our exhibitors and attendees, as well as to the industry at large.”
Diamond cutting and manufacturing firm Diamex, whose stated mission is “We’ve removed the mystery and kept the mystique of diamondsÔ” is demonstrating their ethos by hosting live, interactive diamond cutting sessions right on the show floor. Using their state-of-the-art equipment, on both Sunday and Monday morning, visitors can see first-hand the skill and precision that is applied in diamond cutting. “I am proud to sit on the Advisory Council for JA New York shows and we’re incredibly excited to be a part of the upcoming event,” explains Ronnie VanderLinden, President of Diamex. “Matt Tratner and his team have done a remarkable job reinvigorating these events, and they are continually strategizing effective ways of creating not-to-be-missed, destination events that meet the needs of our industry.”
GCAL by Sarine will be demonstrating two of their revolutionary products. GEMPRINTÒ is considered the world’s most sophisticated, non-invasive, positive identification technology that records the unique optical “fingerprint” of each diamond. And GCAL by Sarine’s AI Color Grading Machine combines cutting-edge artificial intelligence with unparalleled precision, an innovative technology that ensures consistent, objective and accurate color grading for every diamond, eliminating human error and subjective variability.
With energy mounting for the Fall show, which is taking place at the Javits Center in New York City October 27-29, additions to 2025 events are already in development. Deepening a longtime partnership that has delivered one-stop shopping for jewelry retailers, designers, and manufacturers alike, Manufacturing Jewelers & Suppliers of America (MJSA) will launch a new pavilion for the 2025 JA New York Spring and Fall shows. The “MJSA Showcase” pavilion will bring the latest jewelry-making tools, equipment, supplies, and services to the JA New York show floor, making it even more convenient for buyers to find what they need.
For more information about the JA New York Fall show visit the show’s website, www.JA-NewYork.com. For images, to apply for press credentials, or to schedule an interview with Matthew Tratner please contact Michelle Orman at (646) 302-5521 or via email at [email protected].
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