EDUCATION
2025 Fall Education Schedule
Sunday, October 26
1:00PM
Round Up for Change: How Jewelers for Children Can Foster Good Will Among Your Customers
Over the past 27 years, Jewelers for Children (JFC), with the support of our entire industry, has donated over $65 million to non-profit organizations helping kids facing impossible circumstances. Join us for this vibrant discussion as Sara Murphy, JFC’s Executive Director, shares JFC’s revitalized marketing campaign, new charitable partners and the simple way that “rounding up” can serve to foster good will among your customers and make them feel good about buying from your store.
Sara Murphy, Executive Director
Jewelers for Children
The Classroom: Booth 2058
Sara Murphy
3:00PM
Leveraging AI to Boost the Fine Jewelry Business
Artificial Intelligence (AI) is no longer an abstract concept on the distant horizon; the technology is already being utilized in earnest across multiple industries. Fine jewelry businesses that embrace AI can create built in efficiencies and optimize their bandwidth, thereby bolstering their success. In this vibrant panel discussion, three exhibiting AI companies will highlight their unique AI platforms and share the practical ways that they can be leveraged to make traditionally time-consuming tasks a breeze and increase customer engagement.
Panelists:
Gurtej Singh, iAugment Virtual Try On
Nikita Pitliya, PavePilot AI
Marius Ma, Picup Media/Gem Lightbox
Moderator:
Michelle Orman, JA New York
The Classroom: Booth 2058
Nikita Pitliya
Gurtej Singh
Marius Ma, Picup Media/Gem Lightbox
Michelle Orman
Monday, October 27
1:00PM
Story Time: The History of Diamond Engagement Rings—A True Romance
Marion Fasel’s most recent book, The History of Diamond Engagement Rings—A True Romance, takes a deep dive into the most enduring jewelry traditions in history. From breaking long-held misconceptions about their origins to highlighting some of history’s most famous engagement rings to shining a spotlight on some of today’s most celebrated unions, the book serves as both historic reference and style guide. In this engaging session, Michelle Graff, Editor-in-Chief of National Jeweler, will sit down with the author to discuss the lore surrounding this constant symbol of love.
Michelle Graff, Editor-in-Chief, National Jeweler
Marion Fasel, Author, historian, curator and founder of The Adventurine
The Classroom: Booth 2058
Marion Fasel
Author, Historian, Founder of The Adventurine
Editor-in-Chief, National Jeweler
2:00PM
The Cost of Doing Business: Navigating the Shifting Landscape of Tariffs
As an industry, we continue to navigate the evolving landscape of U.S. Trade sanctions and tariffs that are directly impacting the fine jewelry industry. In this insightful session, Sally V. Winters, Esq., Counsel and Liz Fraccaro, Assistant Counsel of Jewelers Vigilance Committee (JVC), will provide in-depth information that can help our community stay ahead of the curve to ensure compliance, protect their supply chains and avoid costly disruptions.
Sally V. Winters, Esq., Counsel, JVC
Liz Fraccaro, Assistant Counsel, JVC
Classroom: Booth 2058
Jewelers Vigilance Committee
Liz Fraccaro, Assistant Counsel
Jewelers Vigilance Committee
3:00PM
Opportunities in a Volatile Market for Designers, Retailers, and Buyers
The jewelry industry is facing many headwinds right now, including especially the high prices of materials. In this session, GemGuide Editor-in-Chief Brecken Branstrator, GIA GG, and longtime influencer Benjamin Guttery, GIA GG, will address some of these challenges and present areas of opportunity for driving growth and profit, from the value to be found in color to the category everyone is flocking to for sourcing amid a tight supply.
Brecken Branstator, Editor-in-Chief
Gem Guide
Benjamin Guttery
Third Coast Gems
Classroom: Booth 2058
Brecken Branstrator
GemGuide
Benjamin Guttery
Third Coast Gems


